G.I.JIM
An awareness campaign aimed at bringing attention to the realities and facts of military service that aren't talked about in recruitment offices or high-budget promotional videos.
Using a combination of print, out-of-home, product and digital content this campaign works to bring its message to new potential recruits on the street, online and in targeted in-store partnerships.
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Client: *Veterans for Peace
Art Director + Copywriter: Beau Turner
Illustrator: Tom Gravestock
*I've chosen Veterans for Peace as a potential ideal client here, but I've also presented this project without a client and focused this more as a guerrilla and pop-up idea.
